VIVID gum is packed with intense flavor. The target demographic is young people with a sweet tooth, but might be looking for a way to cut back their sugar intake. VIVID achieves extraordinary flavor with artificial sugars, making it a great alternative to candy.

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Natural flavor is often represented by a plain brown paper bag. Theses packaged often promote a simplistic flavor pallet in the name of health and a natural diet, but why can’t flavor and a healthy lifestyle go hand in hand? The packaging structure is standard, to allow for the colorful selections to jump off the shelf. The colors promote not only powerful flavor, but are also associated with summer fun.

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